101 Tactics To Promote Your Podcast (The Definitive Podcast ... - Podcast Marketing Strategy

Published Jan 01, 21
10 min read

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In truth, it became our main method for promoting our podcast. Develop a Trello board and established 4 Columns: Podcasts, Called, Intrigued, Booked. Add all the podcasts and contact details to the very first column. Compose the email that would sell YOU on yourself. Document some intriguing facts about yourself.

Compose down the things that you 'd want to hear from a guest pitch. When I pitched myself to other shows, I always consisted of a link to my rap video. It was something genuinely distinct and produces a fascinating subject to talk about. It's what sets me apart from other visitors.

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Craft each e-mail specifically for the program and prevent a mass copy and paste task. Also, you do not have to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Gotten in touch with. It's also a great idea to enable Card Aging, so you can get a visual representation of how long those cards have actually been being in each column.

Do not follow up a few days later and be like, "what the fuck, bro?" Give it a few weeks and follow-up with a brief e-mail ending with a question. Who knows? Your e-mail could have wound up in their spam folder, or you had the wrong email address. The goal is the move the cards along the columns and book as many interviews as you can consistently.

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Difficult however fun The genuine idea here is to do something nobody has ever done to promote a podcast. I did this for Listen Cash Matters, and I did it once again for the Driven podcast. Up till this time in the online marketing space, I have actually produced 3 various rap videos which you can see here, here, and below.

No one saw it even though we promoted the hell out of it. I believe that it was a mix of people presuming it would have been shitty and not being funny enough. The truth is, this video did more for our show than practically any other kind of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing extremely little traffic, but a load of street cred and link juice (beyond influencer marketing podcast). Not everybody will create a rap video, however this is a workout of believing beyond the podcasting world to do some clever promotion. Lame If you got some extra money burning a hole in your pocket, go on and buy some Facebook ads.

Nevertheless, they are not worth the effort and are really short-term. I 'd much rather focus on developing content that will live on the web forever and regularly bring me new listeners for the rest of my presence. Facebook ads worked for us when we had Mr. Money Mustache on our program.

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We developed a fantastic program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum - pawsome marketing podcast. He also shared it on his enormously large Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Cash Mustache, and for simply a few hundred bucks, we had the ability to take advantage of that ONE episode. We tried it a couple of more times with other guests and didn't get almost the exact same action. That episode continued to be linked to and talked about on social media without us needing to buy anymore Facebook advertisements.

If you're anything like me, developing show notes for your episodes is the most dreadful task of publishing a podcast. The fact is, you ought to take your show keeps in mind just as seriously as you take your show. Treat your program notes like genuine blog site posts that supply genuine worth and beneficial links.

I'm not talking about transcripts. Sure, they supply more words for SEO value, however if they are not cleaned and formatted and provide real value, then you are squandering your time and money - jonathan and sean marketing podcast. Write something brand-new. Turn your episodes into legible content. Provide links to the things you talk about in your program.

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If you don't desire to write show notes, you must hire someone to write them for you. You can begin by reaching out to your audience because they currently listened to your program. Or you can work with a kick-ass freelance writer. They listen, perform extra research, and turn each one of the episode posts into extraordinary SEO bait, helping to reel in more listeners via Google - top digital marketing podcast.

We looked at what episodes got the most downloads and attempted to create comparable episodes in the future. We likewise tried various kinds of episodes like Q&A s and determined to see if we should continue doing them. It'll set you apart from a lot of other programs and make you most likely to get included because there are workers at iTunes listening.

Use your ears. If it sounds excellent, then it probably is. Invest in an excellent mic. I suggest the Audio Technica ATR 2100 and a great introduction USB mic. If you want to get major, purchase a great USB mixing board (I utilize a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a standard broadcast mic utilized by Marc Maron).

Each of our episode program notes had more than 500 words and some rank really high on Google bringing us listeners by means of search. I like this Trick. These are simple to sign up for and worth taking a look at to see if there are opportunities to be interviewed. It's also an easy way to find podcast guests if you're looking for a specialist on a specific topic.

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It's also a simple method to discover podcast visitors if you're searching for a professional on a specific subject. It works well to accelerate growth, but it can cause stress out. We began with producing an episode when a week for the first 8 months. Then in May of 2014, we try out doing a day-to-day episode for the next 31 days and our downloads blew up (this old marketing podcast finale).

Daily can be very good for making money however I do not advise it any longer - growth marketing podcast series. It's frustrating. I like the idea, however more as a way for unique material as a free gift to people who register for your e-mail list. Marc Maron develops two-minute video to promote each episode with just a simple still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have creative control over your show. Lame, however easy enough. I would just advise this if you're exceptionally enthusiastic and delight in participating in Facebook Groups or Forums based upon your topic. I'm not much of an author and find a tough time with this, so for me, it's unworthy the misery of writing.

This one is a no-brainer. Probably will not get you much, however simple sufficient to do as soon as and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself rather of utilizing the Javascript-heavy ones supplied by each social media network.

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If you're not selling something with a direct ROI, prevent this. the 20 minute marketing podcast. Too costly. I'm not simply a fan of paying for fans. There is this idea that the more reviews your podcast has, the higher you are ranked in iTunes. However, there is no tested connection. In fact, outside research studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to striking the "Subscribe" button.

What that indicates is you must absolutely get more reviews since, in turn, that will assist you get you more subscribers (facebook guide to small business marketing podcast). Podcasts like Serial or S-Town do well due to the fact that each episode makes you wish to listen the next one. The program LOST was notorious for leaving cliffhangers with the promise that they 'd be resolved in the next episode, so of course, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (ask amanda about marketing podcast). He put his program name therein. I don't really see the value in this. Sure, leave your convenience zone and promote. I wouldn't speak entirely to promote your podcast though.

However speaking with construct up your individual brand name is a good idea, particularly if you're paid for it. Yes, leave the podcast studio and satisfy your fans. This is life-changing and had a profound affect on me as a podcaster. podcast "content marketing plan". If you're attempting to develop a blog/podcast, you must be gathering e-mails.

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Provide choices. Deal them special content for registering, like reward episodes or videos. Use Mailchimp. It's free in the beginning. Create something special for your favorite podcasts. I remixed The Fizzle Program theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the theme music for The $100 MBA Program and Podcast Movement. This pays off in word-of-mouth promo. App stores are simply another directory site. I don't think it's worth the time and money to develop an app to promote a podcast unless you were making cash on it. The marketing overlap seems pretty low. I think producing an online street team is a dazzling concept.

Create banners they can set up on their own websites. shark fist marketing podcast. This is easy enough to include your program notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text has to be really good and valuable for this to work. Don't make inside jokes tweetable.

I have actually stated this before and I'll say it again. The organization card is dead. Don't lose the cash. I think it's a good idea to distribute cool swag to your listeners. They will be blown away by this gesture making them more devoted to your program. Always seek to construct brand name ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I state go all out. I question anyone has ever seen someone using a t-shirt of a podcast and started listening to it. It's a good concept to give out t-shirt free of charge to your listens to develop a faithful army of word-of-mouth promoters.

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I'm thankful you made it through. How do you feel? Are you thrilled? Do you have a tactical plan? I know I'm pumped and ready to begin promoting!. Keep in mind, we're all friends here. Let's assist each other out and make podcasting even bigger. When we prohibit together, it assists everyone. manischewitz wine gentile marketing podcast.

I do not have a shitty list to use. Simply delight in an email every now and then. You agree to get e-mails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe at any time.

There are lots of various methods to promote a podcast. Some are fairly easy and don't require a lot of effort, while some may take a bit more time. I've attempted to consist of a variety of different podcast marketing methods so that you can pick and select what makes sense for you.

Contents Sounds basic but new customers are the most important aspect in ranking higher in Apple Podcasts (previously iTunes). It likewise implies listeners will immediately down brand-new episodes when they're released. podcast interview marketing (the best alternative). Apple Podcasts is the big player however Spotify and Google are quickly making headway as the go-to place where individuals discover and listen to podcasts.