The Benefits Of Podcast Marketing (& Tips To Get Started ... - Marketing A Podcast

Published Apr 07, 21
10 min read

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In fact, it became our primary technique for promoting our podcast. Create a Trello board and set up four Columns: Podcasts, Gotten In Touch With, Interested, Reserved (the law firm marketing minute podcast). Add all the podcasts and contact details to the first column. Write the email that would offer YOU on yourself. Compose down some interesting facts about yourself.

Write down the things that you 'd wish to hear from a visitor pitch. When I pitched myself to other shows, I constantly consisted of a link to my rap video. It was something genuinely special and makes for an intriguing subject to discuss. It's what sets me apart from other guests.

Craft each email particularly for the show and prevent a mass copy and paste job. Also, you don't need to be so god damn expert. You're human and they're human. Be human (podcast on starting a digital marketing career). After you send a pitch, move the card over to the next column: Called. It's also an excellent idea to allow Card Aging, so you can get a visual representation of the length of time those cards have been sitting in each column.

Don't follow up a few days later on and resemble, "what the fuck, bro?" Give it a couple of weeks and follow-up with a short email ending with a concern. Who understands? Your email might have ended up in their spam folder, or you had the wrong email address. The objective is the relocation the cards along the columns and book as numerous interviews as you can regularly.

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Tough however fun The genuine concept here is to do something nobody has actually ever done to promote a podcast - podcast marketing: how to grow your audience with a marketing plan, social media & metadata tips. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up till this time in the online marketing space, I have actually produced 3 various rap videos which you can see here, here, and listed below.

No one saw it although we promoted the hell out of it - guerrilla marketing podcast. I believe that it was a mix of people presuming it would have been shitty and not being funny enough. The reality is, this video did more for our program than practically any other kind of podcast marketing we attempted.

Both Quartz and The Telegraph blogged about it, bringing extremely little traffic, however a lots of street cred and link juice. Not everybody will produce a rap video, but this is a workout of believing outside of the podcasting world to do some wise promo. Lame If you got some extra money burning a hole in your pocket, go on and purchase some Facebook advertisements. marketing made simple podcast.

Nevertheless, they are not worth the effort and are really short-term. I 'd much rather concentrate on developing material that will survive on the web permanently and regularly bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We created an excellent program with him, and his fans ENJOYED it. They shared it on Reddit, Facebook, and his forum. He likewise shared it on his massively big Twitter account. All of which got us a quick fuck-ton of brand-new listeners. All we did was leverage it for a brief time.

Money Mustache, and for just a few hundred dollars, we had the ability to capitalize on that a person episode. We tried it a few more times with other guests and didn't get almost the exact same reaction - podcast marketing podcast. That episode continued to be connected to and talked about on social networks without us needing to purchase anymore Facebook advertisements.

If you're anything like me, developing program notes for your episodes is the most dreaded job of releasing a podcast. The reality is, you should take your program keeps in mind just as seriously as you take your show. Treat your show notes like genuine blog posts that offer genuine worth and useful links.

I'm not talking about records. Sure, they offer more words for SEO worth, but if they are not cleaned and formatted and supply genuine value, then you are squandering your money and time - podcast on marketing. Write something new. Turn your episodes into readable content. Provide links to the things you talk about in your show.

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If you don't wish to write program notes, you should employ somebody to write them for you. You can begin by reaching out to your audience because they already listened to your program. Or you can employ a kick-ass freelance author. They listen, carry out additional research study, and turn each one of the episode posts into amazing SEO bait, helping to attract more listeners by means of Google.

We took a look at what episodes got the most downloads and tried to develop comparable episodes in the future. We also attempted different kinds of episodes like Q&A s and measured to see if we ought to continue doing them. It'll set you apart from a lot of other shows and make you more most likely to get included given that there are workers at iTunes listening.

Use your ears. If it sounds great, then it most likely is. Invest in an excellent mic. I advise the Audio Technica ATR 2100 and a great intro USB mic. If you want to get severe, buy a good USB blending board (I use a Mackie ProFx8) and a vibrant mic (I use the Shure SM7B which is a standard broadcast mic used by Marc Maron).

Each of our episode show notes had over 500 words and some rank really high on Google bringing us listeners via search. I like this Trick - mortgage marketing podcast. These are easy to register for and worth having a look at to see if there are opportunities to be talked to. It's likewise an easy method to discover podcast visitors if you're trying to find a professional on a particular topic.

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It's also an easy method to discover podcast guests if you're looking for a professional on a particular topic. It works well to accelerate growth, however it can lead to stress out. We began with producing an episode as soon as a week for the first 8 months - tim ferris podcast email marketing. Then in May of 2014, we try out doing an everyday episode for the next 31 days and our downloads took off.

Daily can be excellent for earning money but I do not advise it any longer. It's frustrating. I like the idea, but more as a method for unique content as a free gift to individuals who sign up for your email list. Marc Maron produces two-minute video to promote each episode with just a basic still image.

I won't be doing this, however I'm not versus it. Sure, why not. As long as you have innovative control over your show. Lame, however easy enough. I would just suggest this if you're extremely enthusiastic and take pleasure in taking part in Facebook Groups or Online forums based upon your subject. I'm very little of an author and find a tough time with this, so for me, it's unworthy the misery of composing.

This one is a no-brainer. Most likely will not get you much, however easy adequate to do once and leave it alone. From experience, I can tell you that Reddit is the just great source on this list. StumbleUpon can draw it, Pinterest is the incorrect crowd, and Google+ is dead. Yes, but make them yourself rather of using the Javascript-heavy ones offered by each social networks network.

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If you're not selling something with a direct ROI, prevent this. Too costly. I'm not simply a fan of spending for fans. There is this concept that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no proven connection. social media marketing podcast 2018. In reality, outside research studies done by Libsyn (podcast hosting software) suggests that evaluations hold little weight as compared to hitting the "Subscribe" button.

What that implies is you must definitely get more reviews due to the fact that, in turn, that will assist you get you more subscribers. Podcasts like Serial or S-Town do well due to the fact that each episode makes you desire to listen the next one. The show LOST was well-known for leaving cliffhangers with the promise that they 'd be fixed in the next episode, so obviously, you 'd tune in. video marketing madness podcast.

John Lee Dumas left an evaluation on our podcast. I do not think he ever heard a single episode. He put his show name therein (weed marketing podcast). I don't really see the worth in this. Sure, leave your convenience zone and promote. I wouldn't speak solely to promote your podcast though.

But speaking to develop up your individual brand is a good idea, particularly if you're paid for it. Yes, leave the podcast studio and satisfy your fans - jeanette the marketing bride podcast. This is life-changing and had a profound affect on me as a podcaster. If you're trying to construct a blog/podcast, you must be gathering e-mails.

The Benefits Of Podcast Marketing (& Tips To Get Started ... - Marketing Your Podcast

Provide them choices. Deal them unique content for signing up, like perk episodes or videos. Use Mailchimp. It's free initially. Produce something unique for your preferred podcasts. I remixed The Fizzle Show style music as a metalcore tune (as you know, I'm a fan of metalcore) and developed the theme music for The $100 MBA Program and Podcast Motion. This pays off in word-of-mouth promo. App stores are simply another directory. I do not think it's worth the time and cash to create an app to promote a podcast unless you were making cash on it. The marketing overlap appears pretty low. I believe developing an online street group is a dazzling concept.

Produce banners they can install by themselves websites. This is easy enough to include your show notes. We did this for all of our episodes however saw extremely little activity from them. The tweetable text needs to be actually great and valuable for this to work. Do not make inside jokes tweetable.

I've said this before and I'll state it again (i love marketing podcast cheese whiskers). Business card is dead. Don't waste the cash. I think it's a great idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more loyal to your show. Constantly aim to build brand ambassadors.

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We thought long and hard about doing this and our listeners desired us to. I state go for it. I doubt anyone has ever seen someone wearing a t-shirt of a podcast and started listening to it - this old marketing podcast, scott aughtmon. It's a good idea to offer t-shirt for totally free to your listens to develop a loyal army of word-of-mouth promoters.

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I'm happy you made it through (thomas schwab marketing podcast). How do you feel? Are you excited? Do you have a game strategy? I know I'm pumped and ready to start promoting!. Keep in mind, we're all good friends here. Let's assist each other out and make podcasting even larger. When we ban together, it assists out everyone.

I do not have a shitty list to provide. Simply take pleasure in an e-mail every so often. You consent to get emails from Matt Giovanisci. I'll appreciate your personal privacy and unsubscribe any time.

There are lots of different ways to promote a podcast. the marketing hour podcast. Some are fairly easy and do not require a great deal of effort, while some might take a bit more time. I've attempted to include a range of different podcast marketing strategies so that you can pick what makes good sense for you.



Contents Sounds simple but new customers are the most essential element in ranking higher in Apple Podcasts (previously iTunes). It also indicates listeners will instantly down new episodes when they're published. Apple Podcasts is the big gamer however Spotify and Google are rapidly getting ground as the go-to place where people discover and listen to podcasts.

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